What "white label" means in a contract
You operate a branded casino under a licence that is not yours. The licence holder, us or a master licensee we arrange, answers to the regulator, holds the merchant accounts and carries the compliance obligations. You bring the brand, the marketing and the players. The market-standard commercial model is a setup fee and a revenue share; 2026 published ranges run from USD 15,000 to 50,000 setup and up to 15% of GGR, sometimes with a rolling reserve of 15% to 25% of player balances held against chargebacks. Player data ownership varies by contract. Ours states it explicitly: you receive the full player export on exit, and the non-compete is on the licence, not on the players.
Why operators choose it
- No licence application. Even Anjouan takes weeks and a KYC pack; Isle of Man takes a quarter and two resident directors. White label skips the wait.
- No merchant onboarding. High-risk MCC 7995 acquiring takes months to open and demands processing history you do not yet have. You use ours from day one.
- A known cost of failure. If the brand does not work, you have lost the setup fee and the marketing budget, not a licence deposit and a year of fees.
Why operators leave it
Margin. At scale, 10% to 15% of GGR is the largest line on the P&L after marketing, and a turnkey operator on 2% to 5% keeps the difference. Control is the other reason: the licence holder sets the restricted-country list, the bonus rules and the payment methods, and can refuse a market you want. Most white label brands that reach a few hundred thousand euros of monthly GGR move to turnkey within a year. We build the contract so that move is a migration, not a divorce.
What you get
| Included | Detail |
|---|---|
| Licence coverage | Under our licence conditions and restricted-country list; markets outside it are not available |
| Front end | Themed template, your logo, colours, domain; custom front end at extra cost |
| Games | The studios connected to the licence in use; lists differ between our offshore and European licences |
| Payments | Our PSP stack and crypto cashier; settlement to you net of fees and reserve, monthly |
| Compliance | KYC, AML monitoring and regulator reporting done by the licence holder |
| Support | Player support in English 24/7; other languages by arrangement |
| Reporting | Real-time dashboard on GGR, deposits, bonus cost and player activity; monthly statement |
Timeline
Contract and KYC on you as the brand owner: one to two weeks. Front-end theming, domain, payment configuration and test play: two to four weeks. Other providers quote "days to weeks" and "as little as 30 days"; we say four to six weeks because we include a proper test of every payment method and every game in the launch mix, and because the launch date is written into the contract.
Frequently asked
Can I choose the licence my white label runs under?
Between the ones we hold or arrange, yes. Offshore for grey markets, a European licence for markets that need tier-one payments. The revenue share differs because the costs differ.
Do I own the players?
Under our contract, yes: you receive the full player database on exit. Under many white label contracts in the market you do not, which is why the question is worth asking any provider before signing.
Can I add a sportsbook?
Yes. The white label sportsbook runs on the same wallet and account, so a player uses one balance across both.