What turnkey means for a sportsbook
The feed contract is in your name, so the coverage, the price and the official-data rights are yours to negotiate. The trading policy is yours: margins, limits, suspension rules, profiling. The merchant accounts are yours, orchestrated by our gateway. The regulator relationship is yours. What you buy from us is the platform, the integration work, certification support and, optionally, managed trading. Market pricing for turnkey in 2026 sits at a setup fee plus 2% to 5% of GGR, or a fixed fee, plus the feed cost, which is the largest recurring line in a sportsbook after tax.
Feed choice, with numbers the providers publish
| Provider | Published coverage | Where it fits |
|---|---|---|
| Sportradar (Betradar) | 900,000+ events a year, 32 sports, 12,600 scouts; Unified Odds Feed as push over AMQP | Regulated markets needing official league data; largest live coverage |
| Genius Sports | 600,000+ fixtures, 40+ sports, 400+ league partnerships, bet builder, 99%+ in-play uptime on the Premier League in 2024 | Football-led books; official data for EPL and NFL among others |
| LSports | 175,000+ pre-match events a month, 100+ sports, 2,500 markets | Breadth at lower cost; offshore and emerging markets |
| OddsMatrix (EveryMatrix) | 200,000+ live events a month; 1.5 million+ bets a day across its network | Managed-trading option bundled with the feed |
We have integrations with all four and no exclusivity. For a book where football is 70% of turnover we usually recommend Genius or Sportradar as primary with LSports as a secondary for long-tail sports; for a crypto book in Asia or LatAm, LSports alone is often the right cost.
Delivery
- Scoping: markets, licence, feed, products, payments, languages, trading model. Fixed-scope statement with launch date.
- Licence in parallel if not in hand: Cyprus Class B for a Cyprus sportsbook, Finland for July 2027, offshore for the rest.
- Integration: feed, PSPs, KYC provider, CRM, streaming; front end on template or your own via the API.
- Certification and test: platform certification where the licence needs it; settlement test against a season of historical results; load test at ten times forecast peak.
- Launch with managed trading for the first quarter, then handover or a continuing managed-trading contract.
Three to four months with a licence in hand. Cyprus and Finland add their own review time on top.
Frequently asked
Can you trade for us permanently?
Yes. Managed trading is a standing service priced on turnover; many turnkey clients never build a desk.
Do we need our own risk team on day one?
No. One risk manager who owns the policy is enough; the tooling does the rest and our desk covers the first quarter.
Can we take the sportsbook from white label to turnkey?
That is the designed path: same platform, so the migration is a licence, feed and payments change, not a re-platform.