What you skip
An odds-feed contract with a tier-one provider has a minimum term and a minimum fee that a new brand cannot justify. A trading desk is a payroll line. A licence is a quarter of waiting and a compliance function. White label removes all three: you run on our feed, our traders and our licence, and pay a share of gross win. Market ranges for white label in 2026 run to 15% of GGR with a setup fee; our quote depends on the licence and the markets and is put in writing after scoping.
What you get
| Included | Detail |
|---|---|
| Markets | Pre-match and in-play across the sports in our feed contract; esports and virtuals |
| Products | Singles, multiples, systems, bet builder, full and partial cash-out |
| Trading | Managed by our desk; margin targets and max stakes set per brand within licence limits |
| Front end | Themed web and mobile-web template; your domain, logo and colours |
| Wallet and casino | Shared with the white label casino if you take both |
| Payments | Our PSP stack and crypto cashier; monthly settlement net of fees and reserve |
| Compliance | KYC, AML, integrity reporting and regulator returns by the licence holder |
| Reporting | Live dashboard: turnover, GGR by sport and market, margin, player activity |
What you do not get
Markets outside our licence's permitted list. Your own trading policy beyond the settings we expose. A bonus programme that our licence prohibits. And a feed contract in your name, which matters when you want to negotiate your own terms. All four arrive with turnkey, and the contract is written so the migration is planned, not litigated.
Timeline
Contract and brand-owner KYC: one to two weeks. Theming, domain, payment configuration, test bets in every currency and method: two to four weeks. Six weeks from signature to first bet is the date we put in the contract; faster is possible when the payment configuration is a copy of an existing brand's.
Frequently asked
Can I offer cash-out and bet builder?
Both are on by default, subject to the licence and the feed provider's coverage for the fixture.
Do I own the players?
Yes, under our contract: full export on exit. Ask any other provider the same question before signing.
Can I add live streaming?
Where streaming rights are included in the feed contract for your target markets, yes; rights are territorial and priced separately.